This brand kit contains the core visual assets for PãpaRadio. It is designed to make it easy for partners, venues, media and collaborators to use the PãpaRadio brand consistently across digital and print.

Please do not alter, stretch or recolor the logos beyond the approved versions in this kit. Always keep clear space around each mark so it can be read easily.

01_Primary-Logo
Use these logos when you want to fully represent PãpaRadio with the name and tagline together. This is the default choice for website, posters, social images, press material and collaborations.
Use the “On-Black” versions on dark backgrounds or whenever you want a cinematic, strong presence. Use the “Black On-Light” and “Yellow On-Light” versions on white or very light backgrounds such as documents, PDFs and presentations. Use the “White On-Dark” version only on very dark backgrounds.
A horizontal version is included for headers, banners and wide layouts where a wider canvas works better. Never stretch or distort the logo and always keep generous clear space around it.

02_Wordmark
The wordmarks show only the name “PãpaRadio”, without the tagline. Use them when the PãpaRadio name needs to appear clearly in limited space or in more technical or structured environments. Typical examples: directories, apps, listings, media mentions and interfaces where PãpaRadio is already explained in the surrounding text.

Prefer the Black wordmark on light backgrounds and the White wordmark on dark backgrounds. The Yellow wordmark is a more expressive option for posters, visuals and premium collaborations. Avoid using only the wordmark in situations where the full identity with “No Borders. Just Music.” is important.

03_Papa-Mark
The PAPA marks are compact versions with just “Pãpa”, without “Radio” and without the tagline. Use them as small, recognizable marks when there is not enough space for the full logo or wordmark. They are ideal for favicons, app icons, small social avatars, stickers and watermark corners on artwork or video.

Choose the color based on the background: Black on light, White on dark, Yellow on neutral backgrounds. Do not use the pãpa marks as the only reference to the brand in official documents or press releases where the full name is required.

04_Tagline
The tagline “No Borders. Just Music.” expresses the core of PãpaRadio and can also be used on its own. Use the standalone tagline on posters, social media visuals, video end cards and layouts where the logo already appears elsewhere on the page.

Choose Black, White or Yellow depending on the background so that readability is always clear. Please do not change the wording, order of the words or punctuation of the tagline.

05_QR-Code
The QR code links to the official PãpaRadio stream/website and is used in print and digital materials for quick access. It is ideal for posters, flyers, windows, events, venues and brand collaborations.

Keep the QR code large enough to be easily scanned by a phone camera and always leave clear space around it. Do not distort the code or recolor it beyond the approved versions.

06_Colors
This folder documents the official PãpaRadio colors for web and print. The primary yellow brand color is #F5C645, used in the logo and as the main accent color. Recommended backgrounds are black or very dark charcoal to keep a cinematic feel and strong contrast.

For web use, refer to HEX / RGB / HSL values. For print, use the provided CMYK values if included. Please do not introduce unapproved colors for logos or the tagline.

07_Readme
This file explains the structure of the PãpaRadio Brand Kit and how to choose the correct asset. As a rule of thumb, always start with the Primary Logo for main brand use. Switch to the Wordmark or Pãpa-Mark only when space is limited or the use is more technical. Add the tagline or QR code where it genuinely improves the experience rather than automatically in every layout.

For special cases or questions about using these assets, please contact the PãpaRadio team.